Motion graphics: bringing ideas to life

When a concept is complex, movement can make it immediately understandable. Motion graphics combine typography, illustration, graphics, sound and animation to turn data and information into clear visual storytelling. They can introduce a programme, explain a scientific process, support a museum exhibition or build a product’s identity. Every element — colour, rhythm, transition and...
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Storyboards and previs: plan before you produce

Storyboards and previsualisation let you see a project before it is produced. They are essential tools for testing framing, pacing, continuity and technical feasibility, sharing a common vision between direction, production and creative departments. Storyboards turn the script into essential images. Previs adds timing, camera movements and initial spatial guidance, making it particularly...
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2D and 3D animation: craftsmanship meets technology

Animation begins with movement, but first it begins with observation. A gesture, an expression or a pause can define a character more powerfully than words. Even in digital workflows, the work retains a deeply handcrafted dimension. 2D offers clarity, immediacy and graphic freedom; 3D makes it possible to build spaces, materials, lighting and camera...
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From set to post-production: the VFX Supervisor’s role

Visual effects begin long before post-production. Good VFX supervision starts with the script, continues through shot planning and follows the project to final compositing. On set, the VFX Supervisor gathers references, checks lighting, perspectives and camera movements, plans green screen and tracking, and works with the director, cinematographer and production designer....
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Over thirty years of Pixel Cartoon

Pixel Cartoon was founded in Trento in 1991. Over more than thirty years, the studio has experienced profound transformations: from drawing and traditional animation to 3D graphics, from visual effects for film and television to interactive applications and the latest artificial intelligence tools. The starting point remains the same: understanding the idea and finding the...
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